This Privacy Policy explains how Blue Lake Homecare MI LLC, doing business as Bluelake Homecare ("Bluelake," "we," "us," or "our") collects, uses, and shares information when you visit our website or submit a request through one of our online forms. We serve families across all of Michigan, and we want to be clear and straightforward about how your information is handled.

By using this website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the site or submit information through it.

This is a website privacy policy, not a HIPAA notice

This policy covers information collected through our website and marketing. It is not a substitute for Bluelake's Notice of Privacy Practices, which separately governs protected health information (PHI) of patients under HIPAA and applicable law. If you become a Bluelake patient or client, the protected health information related to your care is governed by that separate notice, not by this website policy. You can request our Notice of Privacy Practices by contacting us using the details at the bottom of this page.

Who we are

Bluelake Homecare is a home health care provider serving families in all of Michigan. This website provides general information about our services and lets prospective clients and their families reach out to us. You can contact us by phone at (313) 546-0363 or by email at info@bluelakehhc.com.

Information we collect

Information you give us

When you fill out a contact or request form on this site, we collect the information you choose to provide. This typically includes:

  • Your name
  • Your phone number
  • Your email address
  • Your ZIP code or general location
  • The care interest or general details you share about the kind of support you are looking for

Please do not submit sensitive health details, diagnoses, or medical records through our website forms. The forms on this site are meant to collect contact information only so a Bluelake coordinator can follow up with you.

Information collected automatically

Like most websites, we and our service providers automatically collect certain technical and usage information when you visit, such as:

  • Your IP address and general device and browser information
  • Pages you view, links you click, and how you move through the site
  • Referring website or ad, and the date and time of your visit
  • Information collected through cookies and similar technologies (see Cookies and tracking technologies below)

How we use your information

We use the information we collect to:

  • Respond to your inquiries and contact you about care services you asked about, including by phone, text, or email
  • Provide, operate, and improve our website and services
  • Understand how visitors use our site so we can make it more helpful
  • Measure and improve our marketing and advertising
  • Maintain the security of our site and protect against fraud or misuse
  • Comply with our legal obligations

SMS and text messaging consent and opt-out

If you provide your phone number and agree to be contacted by text, you consent to receive SMS or text messages from Bluelake Homecare (Blue Lake Homecare MI LLC) related to your inquiry, scheduling, and care coordination.

Consent to receive text messages is not a condition of receiving any service from us. Message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP to any message, and you can reply HELP for help. After you reply STOP, we will stop sending you marketing or non-essential text messages. Mobile carriers are not liable for delayed or undelivered messages.

We do not sell or share mobile phone numbers or text messaging consent with third parties for their own marketing purposes.

How we share your information

We do not sell your personal information. We may share the information we collect in the following ways:

  • Service providers. We work with vendors who perform services on our behalf, such as hosting, our customer relationship management (CRM) system, communications and scheduling tools, and similar support services. They may access your information only to perform work for us.
  • Advertising and analytics partners. We use third-party advertising and analytics services, which may include providers such as Meta (Facebook and Instagram) and Google, to help us understand site usage and measure and improve our marketing. These partners may receive certain website usage and event information as described in the Cookies and tracking technologies section.
  • Legal and safety reasons. We may disclose information when we believe it is necessary to comply with the law, respond to a legal request, enforce our agreements, or protect the rights, safety, or property of Bluelake, our clients, or others.
  • Business transfers. If Bluelake is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, subject to this policy.

We do not sell your personal information, and we do not share it with third parties for their own independent marketing without your consent.

Cookies and tracking technologies

We and our partners use cookies, pixels, tags, and similar technologies to operate the site, remember preferences, understand how the site is used, and measure advertising. Some of these technologies are placed by third parties such as Google and Meta for analytics and ad measurement.

You can control cookies through your browser settings, including blocking or deleting them, though some parts of the site may not work as intended if you do. Many advertising providers also offer their own opt-out tools, and you can use browser or device controls such as ad personalization settings to limit interest-based advertising.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No website or method of transmission over the internet is completely secure, however, so we cannot guarantee absolute security. You share information with us at your own risk, and you should take care to protect your own devices and accounts.

Your choices and rights

You have choices about your information:

  • You can choose not to submit information through our forms.
  • You can opt out of text messages by replying STOP, as described above.
  • You can ask us to update, correct, or delete the contact information you submitted by emailing us at info@bluelakehhc.com.
  • You can adjust cookie and ad personalization controls through your browser and device settings.

Depending on where you live, you may have additional rights regarding your personal information under applicable law. To make a request, contact us using the details below, and we will respond as required by law.

Children's privacy

This website is intended for adults and is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this page periodically. Your continued use of the site after we post changes means you accept the updated policy.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please reach out:

Bluelake Homecare (Blue Lake Homecare MI LLC)

Phone: (313) 546-0363

Email: info@bluelakehhc.com

Mailing address: 1515 Pine Street, Suite 230, Lakewood, NJ 08701

Serving all of Michigan.

See also our Terms of Service.